Law Firm Marketing Agencies Suck: Here's Why
Yes, that is a bold statement I know. Is it clickbait? Nah, not really. Using a marketing agency to rely on leads that turn into quality clients can be risky when that agency will take on multiple personal injury law firms in your city or state and try to generate traffic equally for both or several law firms.
It's wise to ask questions before engaging in a service contract with an agency. You should be asking questions like the following:
- Does your agency represent competing law firms in my area?
- Do you have any case studies or track results that can be made avaialble to us?
- Do you require a contrct or is this service month to month?
- Can you forecast traffic based on certain prctice areas and do you have a formula for expected conversions?